A portfolio of practical businesses
Heartland Variety brings together hands-on manufacturing, consumer products, specialized industry tools, and digital product development. Each business is built around real work, clear customer needs, and room to keep improving.
Explore our businessesWho we are
Heartland Variety LLC is a parent company with a practical approach to building businesses. Each business has its own focus, its own customers, and room to develop a clear identity.
Our portfolio spans physical products, production support, and specialized tools. We also feature Heartland DevOps, an independent venture focused on digital products.
Products, production & practical tools
Focused businesses, each built around the work it serves.
Manufacturing & seller services
Manufacturing support for prototypes, production needs, and seller-ready products—from additive manufacturing and CNC routing to 3-, 4-, and 5-axis milling. FabCo also supports B2B projects and seller services for businesses bringing physical products to market.
Arts, crafts & maker goods
Direct-to-consumer arts, crafts, and maker goods designed for creative projects, curious hands, and everyday making.
Pyrotechnics industry tools
Hardware, software, and practical tools for professionals in the pyrotechnics industry.
Digital products Independent venture
Web applications, mobile applications, and SaaS products built to make complex work simpler, more reliable, and easier to operate.
How we work
Our businesses are different by design, but they share the same approach: start with a real problem, build something people can use, and keep the operation close enough to the work to improve it.
From prototypes and production support to products made for customers and sellers, we build around practical requirements—not hypothetical ones.
We develop web apps, mobile apps, software, and SaaS products that help teams do work, manage complexity, and move with more confidence.
We work in focused categories where practical knowledge, reliable tools, and attention to the customer’s actual workflow matter.
The goal is simple: useful products, capable teams, and businesses built to last.
